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The Carface project is a series of photographs of the “faces” of these toy Matchbox cars from the mid-1960s to the early 1970s. I chose a head-on view of the toys to portray the strongest, most unique part of any subject, the face. The use of square composition, shallow focus, and a rich black background together emphasize the power of this portrayal. The vintage toy cars are nearly as old as I am, and they too bear the scratches, chips, and accumulated imperfections from life’s wear and tear.
Selections from the project were shown at SCOPE Miami 2018, and the project has been featured in Float Magazine, ISO1200 Photography Magazine, and Ed Verosky instructional videos.
Artist’s Notes
I shot and produced this project in my home studio. To capture the images, I used a Nikon D800 camera with the Nikkor 105mm macro lens, tethered with TetherTools cabling to an Apple MacBook Pro running Adobe Lightroom.
The primary light source was a Dynalight flash head inside a small Profoto softbox and triggered with a Pocket Wizard. I used white and black note cards from an office supply store for both positive and negative fill. The background was a black foam core. I positioned the cars on an 18-inch black ceramic tile from a home store, providing a bit of gloss to reflect highlights.
Adobe Lightroom and Photoshop served as my retouching, raw conversion, and printing tools. The first edition was printed using the Epson 3880 Stylus Pro printer and Epson K3 inks.
The Artist
Jeff Kauffman is an art photographer in Austin, Texas USA. His work has appeared worldwide in publications, art festivals, and commercial venues. You can follow Jeff directly on Instagram and LinkedIn social media platforms, as well as his website.
